NEW - EWG Verified™ Max Strength Fragrance-Free Laundry Powder (60 Loads)

Tough on stains. Gentle on skin. Now activated. EWG Verified. 

Achieve a professional-grade clean without exposing your family to synthetic fragrances, optical brighteners, or hidden plastics. Our next-generation laundry powder pairs oxygen-activated bleaching power with plant-derived enzymes. So it lifts stubborn stains, brightens whites, and digests sweat, blood, and food residue at the molecular level. All while staying completely fragrance-free and gentle enough for babies, pets, and sensitive skin.

What we changed (and why it matters)

• Oxygen-Activated Stain Lift: Sodium percarbonate releases active oxygen the moment they hit water brightening fabrics and lifting stains even in cool washes.
• Enzyme Stain-Eaters: A targeted amylase + protease blend chews through protein and starch stains (sweat, blood, food, grass) that traditional plant soaps simply can't break down.
• Smarter Water Softening: Sodium citrate and citric acid neutralise hard-water minerals, letting every other ingredient work harder for less.

The Health & Eco Standard

• Simple, Irritant-Free Formula: 100% free from masking agents, synthetic perfumes, optical brighteners, and harsh dyes.
• Zero PVA (No Hidden Plastics): Unlike liquid pods wrapped in Polyvinyl Alcohol (PVA) film, our loose powder leaves zero microplastics on your clothes or in the waterways.
• Fully Biodegradable: Every ingredient, including our anti-spotting polymer, breaks down cleanly in the environment. No persistent acrylates.
• High Efficiency (HE) Optimised: Low-sudsing formula works perfectly in all water temperatures and machine types, including cool washes.
• High Yield: One concentrated pouch cleans 60 loads, saving you money and cupboard space.

Please Note: To reduce unnecessary waste, our Wooden Laundry Scoop is sold separately. One wooden scoop equals exactly 1 tablespoon.  The perfect amount for a standard load!

US shipping is $3.50, and free on orders of $75 or more. Every order ships with a tracking number, so you can follow it all the way to your door.

Pieces are delivered by our trusted brand partners, so delivery times and ship-from locations vary by item, and Korean beauty items ship from South Korea. Eligible full-price items can be returned within 14 days of delivery. Sale and beauty items are final sale unless they arrive damaged, defective or incorrect. See our Shipping policy and Refund policy.