Captivating, enthralling, the soaring majesty of the Swiss Alps awes. Their ancient minerality, their eternal snowy mantel, their lofty summits all conspire to strike with wonder the hearts of those who have the fortune to gaze upon them.

Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.

La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, infused with the Pure Gold Diffusion System. The eye area is immediately more luminous, deeply hydrated and appears redefined over time.