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A lip stain, not a gloss. Sheer, buildable color that grips through coffee and meals without the tight, flaking finish most long-wear formulas leave behind.
Nine shades in two families. Six are true tints — Cherry Crush, Watermelon Wave, Mocha Mirage, So Juicy, Your Lips But Better and Pretty in Pink — which go on as a sheer wash and build to full color. Three are color-shifting: Midnight Magic, Glow Up and Barely Blushing respond to the warmth and moisture of your lips, so the shade settles slightly differently on everyone.
Lip products are the one cosmetic you gradually swallow. That is why this is formulated without gluten, wheat, tree nuts, peanuts, coconut, soy, dairy and egg — the reason most long-wear lip color is off the table if you have celiac disease or a nut allergy.
Vegan, cruelty-free, and formulated by Dr. Liia, a doctor of pharmacy who built the line for her own celiac, sensitive skin.
Ingredients: C10-13 Isoparaffin, Dimethicone, Mica, Trimethylsiloxysilicate, Quaternium-18, Bentonite, Propylene Carbonate, Red 27 Lake [CI 45410], Red 6 [CI 15850], Red 7 [CI 15850], Iron Oxides [CI 77491], Iron Oxides [CI 77492], Iron Oxides [CI 77499], Titanium Dioxide [CI 77891], Blue 1 Lake [CI 42090].
Free from: gluten, wheat, tree nuts, peanuts, coconut, soy, dairy, egg, fish, shellfish, sesame and added fragrance.
Shelf-life: 12 months after opening.
Formulated in USA, Made in PRC.
Patch test before first use
Dab a small amount behind your ear or on your inner elbow and leave for 30 minutes. If you develop any irritation, do not use the product.
Not intended for oral use or consumption. Do not swallow.
Benefits:
Long-wearing, buildable color
Waterproof
Sheer to full coverage in one product
Three color-shifting shades that adapt to your lips
Gluten-free, nut-free, coconut-free and vegan
How to use:
Apply to clean, dry lips, starting at the centre and blending outward for a sheer wash of color. Layer for fuller coverage, letting each layer set for a few seconds before adding the next.
For the color-shifting shades, give the stain about a minute to develop — the final tone deepens as it reacts to your lips.
Shades — tints: Cherry Crush, Watermelon Wave, Mocha Mirage, So Juicy, Your Lips But Better, Pretty in Pink.
Shades — color-shifting: Midnight Magic, Glow Up, Barely Blushing.
Suited to: sensitive, dry, combination, oily, mature and acne-prone skin.
Formulated for: celiac disease, gluten sensitivity, tree nut and peanut allergy, coconut allergy.
US shipping is $3.50, and free on orders of $50 or more. Every order ships with a tracking number, so you can follow it all the way to your door.
Pieces are delivered by our trusted brand partners, so delivery times and ship-from locations vary by item, and Korean beauty items ship from South Korea. Eligible full-price items can be returned within 14 days of delivery. Sale and beauty items are final sale unless they arrive damaged, defective or incorrect. See our Shipping policy and Refund policy.
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All-Day Lip Stain in 9 Shades
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Born in Southern California. Delivered by our trusted brand partners. Every piece is handpicked for the woman who moves through the world with intention and grace. Ask me anything—I am always here to help. 🖤
