Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

Final Sale — No Returns or Exchanges. This item is non-returnable and non-refundable.

Aveda Blonde Revival Purple Toning Shampoo 6.7 OZ

Regular price $32.00
Unit price
per 

Shop with Complete Confidence! 🖤

Sizing & Fit Guide
Shipping calculated at checkout.
100% Secure payments

Your details are protected and safe with us.

American Express
Apple Pay
Bancontact
BLIK
Diners Club
Discover
EPS
Google Pay
iDEAL Wero
JCB
Maestro
Mastercard
Multibanco
MobilePay
PayPal
Przelewy24
Shop Pay
Twint
Union Pay
Venmo
Visa

BIGGER MARKDOWNS — We've refreshed our sale with up to 50% off select styles. Sale

Hassel-Free Returns & Exchanges

Need help? Contact us

24/7 Dedicated Concierge Support via 1 (855) 655-6689

Secure Payment

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

Our Story

Born in Southern California. Delivered by our trusted USA-based brand partners. Every piece is handpicked for the woman who moves through the world with intention and grace. Ask me anything — I am always here to help. 🖤