Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.

This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%1. The formula also protects from frizz and leaves hair looking more defined and 2X shinier2.

Created with our expert team of texture stylists.

Suitable for:

  • Wave, curl and coil types: 2A – 4C
  • All hair types: fine, medium and thick


Aroma:
- Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

  • 97% naturally derived3
  • Silicone-free
  • Sulfate-free
  • Vegan
  • Leaping Bunny Approved
  • Kokum seed butter deeply nourishes, conditions and provides slip


1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs unwashed hair.
3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Final Sale — No Returns or Exchanges. This item is non-returnable and non-refundable.

Aveda Be Curly Advanced Intensive Curl Perfecting Masque

Regular price $14.00
Unit price
per 

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Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.

This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%1. The formula also protects from frizz and leaves hair looking more defined and 2X shinier2.

Created with our expert team of texture stylists.

Suitable for:

  • Wave, curl and coil types: 2A – 4C
  • All hair types: fine, medium and thick


Aroma:
- Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

  • 97% naturally derived3
  • Silicone-free
  • Sulfate-free
  • Vegan
  • Leaping Bunny Approved
  • Kokum seed butter deeply nourishes, conditions and provides slip


1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs unwashed hair.
3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Our Story

Born in Southern California. Delivered by our trusted USA-based brand partners. Every piece is handpicked for the woman who moves through the world with intention and grace. Ask me anything — I am always here to help. 🖤