Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.
• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology
Aveda Shampure™ Nurturing Shampoo
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Keep it simple with shampure™ - a gentle shampoo for everyday use providing weightless nourishment*.
• 96% naturally derived.*
• Ideal for light daily cleansing
• Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil.
• Features our signature shampure™ aroma - a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
• Best for fine to medium hair types
• Silicone-free technology
Our Story
Born in Southern California. Delivered by our trusted USA-based brand partners. Every piece is handpicked for the woman who moves through the world with intention and grace. Ask me anything — I am always here to help. 🖤
